Trends in Domain Names in 2021

3 min read
Last updated: Dec 1, 2021

A domain name is the address of a business on the internet. You want to make your domain name relevant, meaningful, and memorable. Over time, domain name trends have changed significantly, like all other things. So, if you’re going to select a domain name for your online business, it’s important to understand the latest trends.

trends in domain names 1

Tightening GDPR Regulations

GDPR (General Data Protection Regulation) is an EU regulation on data protection and privacy. It gives individuals better control over how their personal information is used across the web. Companies offering and marketing goods or services to EU citizens have to follow stringent rules and regulations while handling their personal data.

You might be wondering how it affects domain names? Here we go:

Now, domains must include GDPR notices in the footer of their websites. These include data privacy notifications and cookies that domain owners display on their web pages.

Users can leverage GDPR-regulated domain names to spot potential trademark infringement issues. What’s more, it adds a layer of accountability to your online business.

Higher Prices of Domain Names

This is perhaps the main trend in the domain business for 2021. Many registries have increased the prices of domain names after experiencing a surge in sales and the number of domain names.

Prices of premium domain names are increasing. But make sure you’re careful when choosing a premium domain for your online storefront. Avoid buying from suspicious registries or sites because this can affect your business in the long run.

Choose only reliable sites like where you can find perfect premium domain names for your brand. Simply enter your business name, and you’ll find a list of suggestions along with professional logos and logo files.

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Demand for Quality Domains

In highly regulated environments, businesses are very focused on high-quality domains. Such premium domains add value and meaning to a business’s overall branding strategy.

Although non-premium .com domains and generic top-level domains still that are cheaper still have their demand. But these are seeing a downward pressure, as people now prefer meaningful and brandable domains, even at added costs. In 2021, number domains remain in trend, such as 2-, 3-, or 4-character domains.

While .com domains remain popular, many other top-tier premium domains are now sold by registries themselves instead of individual investors.

SEO-Friendly Domain Name

Although this is a relatively old practice, brands are becoming more and more conscious of this. As search engines are getting smarter, businesses need SEO-friendlier domain names to stand out. In addition to SEO meta tags, your domain name also plays an important role in ranking you higher on SERPs (search engine result pages).

From an SEO perspective, make your domain name memorable and brandable. Include broad keywords sensibly, and never add a hyphen to the domain and repeated letters.

Final Words

Besides the above-listed trends, companies are focusing on improving the visibility and transparency of their domain.

Finally, trends keep changing, with new things coming into the picture and some things becoming obsolete. So, it’s important to keep ahead of the industry to stay competitive.

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