Branding Tactics to Get More YouTube Views in 2022

7 min read
Last updated: Jan 26, 2022

YouTube is a widely used channel to entertain, promote and educate viewers. It’s the second-largest search engine in the world. It has roughly over 22 billion monthly visitors, and the average duration of each session is under 40 minutes. People simply like YouTube. A lot! However, just like all things on the internet, getting more views on YouTube has become a popular desire which people have started buying with money too! Sometimes this purchase is done through shady service providers to promote the content. There are businesses and brands which are buying YouTube views in hopes that they can fool YouTube’s algorithm. Or they can convince viewers that so many people have watched their video and they should watch it too. There are a few shortcomings of this approach:-

These days, the detection capabilities of YouTube’s bot have gotten better, and therefore, there is no fooling it.

Algorithms are giving more importance to the behavior of users instead of view counts. This method can be expensive.

If you are a content creator or marketer who wants to increase YouTube views for free, then the process will take effort and time. However, if you do this in the right way, you will have more views, enhanced user experience, and ways to increase your content and its viewership. With its large number of users, YouTube is one of the world’s premier platforms to target an audience. Whether you are creating spoof videos of the president, recipe videos, or how to create origami, this platform is the key to reaching billions.

So, how to get more views on YouTube and attract more people to your content? Here are a few tips which you should follow:-

1. Write catchy, engaging titles.

YouTube marketing is simply about presentation. Titles make-or-break your video’s performance. When presenting your content, ask yourself a question: whether you want your content to be “meh” or “must-see?” The key to creating killer titles is to grab the audience’s attention without opting for clickbait headlines. People need content that is entertaining ,and they also like to know what the video is about from the title itself. “How-to” and “best of” titles will always be a safe bet also. Here are a few examples of catchy titles from Disney Food Blog: “best of” and Listicles videos which performed well. The plan here is not to think of catchy titles instead of choosing the first title that pops into your head.

2. Optimize videos to increase visibility

YouTube videos come up in 70% of the top Google search results. Check yourself, any “how-to” query or product query on Google will have something from YouTube in search results. Probably YouTube will be in one of the first results during Google searches showing the power of YouTube SEO. Even before traditional websites or blog posts, YouTube results pop up. Traditional tutorial-based and how-to content perform well in Google search. You need to consider YouTube just like any other content piece and needs to be optimized in terms of tags, keywords and so on.

3. Find out what your audience needs

Just like any other kind of content produced, you have to ensure that it has what the audience needs.

Start by understanding your audience and their content requirements, whether you’re writing a blog post or making a video with a YouTube video editor. Take a look at your competition or other video creators in your field if you’re just starting to promote your YouTube channel. Examine which of their videos receives the most attention and participation. This can give you an idea of what topics and video styles your audience is interested in learning about. If you’ve previously published videos, another option is to look at your YouTube Analytics. YouTube provides precise information on demographics, geography, interaction, and other useful statistics for your audience.

4. Engage with your YouTube community

Although YouTube is not considered a social network, it represents a thriving community where members interact with each other through profiles, comments and “likes.” If you ask us, it sounds very “social.” As previously said, YouTube considers any form of engagement with your audience to be a positive sign. Engaging with your subscribers, if nothing else, will help you build a closer relationship with your audience. It only takes a few seconds to “like” a comment, and pinning a top comment as a personal note to your subscribers takes even less time.

5. Customize the thumbnails

Creating custom thumbnails is one of the easiest yet most effective ways to promote your YouTube channel. Consider your thumbnail and title as a one-two punch to pique the viewer’s interest. YouTube automatically grabs a screenshot from any video and uses it as a thumbnail. Unfortunately, the image it captures from time to time is a hazy shot of you adjusting the camera or a transition. It’s not an attractive look, right? Making your thumbnails not only transforms your videos more appealing at a glance, but also conveys a sense of professionalism. Thumbnails, on the other hand, are not supposed to be rocket science. To make it more on-brand and consistent, you can even make a template with a specific style and font. Thanks to image creation tools like Canva, this is made even easier. Your videos will have a higher share factor if they have appealing titles and thumbnails.

6. Cross-promote your videos on YouTube

There’s a good chance you have covered similar topics on YouTube that overlap. Make it a point to cross-promote your videos when it makes sense to get more mileage out of your older content. As an example, as a call-to-action, you may include links to the description of a video and inspire people to check them out. Although recently, YouTube’s annotation feature’s removal may have disappointed some. Including a link in your description encourages visitors to watch your videos fully without leaving them in between. Cross-promoting your YouTube videos can inspire your viewers to binge-watch them.

7. Conduct a giveaway and contest

If there is one thing that YouTube viewers love, it is giveaways. Hosting a giveaway or YouTube contest will encourage viewers to subscribe to your channel and engage. You need to keep the criteria of the contest simple. Just ask people to like your video, subscribe to your channel and answer a question related to your video. Here are some of the steps which you should include to run any social media contest:-

Ensure that you are adhering to YouTube’s policy. In your giveaway, give gifts that relate to your brand, as you just don’t want to have freebie-seekers as the giveaway participants. Show your creativity by including non-traditional requirements and user-generated content. Carefully host frequent YouTube contests. You need to ensure that you achieve results through effort or waste your time, resources, and money. Once you complete the contest, wait and look at the drop-off rate of subscribers and engagement number. If the number of engaged subscribers doesn’t increase, you may have attracted people who just want free rewards.

Conclusion

Enhancing your YouTube audience will not happen overnight. And yes, it will surely feel like a grind, especially on a platform like YouTube which is crowded with competition. This is exactly why you will be rewarded to have various promotional strategies in your pocket. Even though some tips here need effort more than others, each of them will help you get more viewers on the channel and increase subscribers.

If you are ready to transform your YouTube presence and start getting the real result, then follow our tips and enjoy more YouTube views for your brands and business.

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